Team: Global Brand Creative

Context: Concept & art direction work for the launch of the new Converse Global Run Star Trainer, featuring Jess Xu. This shoe is for embracing & experimenting with your identity & style range, whenever you want. For this campaign, we created five distinct identity world’s for her to live in. These worlds were inspired by the shift in younger generations actions who embrace their fluid style identities or interest of theirs by the day, and aren’t afraid to be someone new. In each world, there was a Run Star Trainer for that. The Run Star Trainer is For Every Version of You.

Lifestyle + product stills and motion assets launched globally in North America, Western Europe, Asia Pacific, and in Global Partner Markets, across digital, retail, OOH, and social platforms.

Talent: Jess Xu

Converse Crew
Creative Producer: Dana Kandic
Sr Art Director: Lauren O’Neil
Brand Management Director: Margarita Collado
Brand Creative Director: Heather Park
Brand Senior Creative Director: John Osborne
Global Entertainment, Director: Victoria Gillot

Photo Crew
Photographed & directed by the duo Suzie & Leo
Styled by Cece Liu
Retouching by Studio Private
Prop Styling by Selena Liu
Line Producer Jennifer Pio
Nails by Honeynailz
Hair by Mideyah Parker
Makeup by Raisa Flowers
EP Amy at WeFolk