Alex Consani x Converse Vday
Role: Concept, Art Direction, Design
Campaign lockup
Campaign motion shot on 35mm Kodak film
Team: North America Brand Creative
Concept: A reclamation of self love through Valentine’s day starring the amazing Alex Consani, Love Me takes themselves out on a fun solo date with their alter ego, Love Me Not. Inpsired by the product design divided up by Love Me & Love Me Not product, we pulled in modern day consumer insights around dating to heavily inform the concept. Gen Z is vocalizing their frustration and distrust with dating apps, and is investing their time and energy elsewhere. We tapped into this collective desire to not waste time mindlessly swiping on apps, reclaim a love of self, and not be afraid to try something new like going out to eat alone, or owning the decision to be single.
Talent: Alex Consani
Production Crew
@staygoldenla
Director & Photographer: @ladyist
2nd shooter: @itslaurenjones
DP: @cole__graham
Managing Director: @matthewdmt
EP/Line Producer: @valleyofthedahlz
Executive Producer: @kevyg5
Producer: @magenashleyyoung
Production Supervisor: Sam Miller
Choreographer: @ryan.heffington
Production Designer: @paidfollower001
Wardrobe Stylist: @karlaymiranda
MUA: @zaheersyn
Hair: @uncle__lee
Converse Crew
Art Director, BTS Stills & Designer: @lauoneil
North America Creative Director: @stephanielove11
Senior Creative Producer: @mfleet
Senior MGR, Entertainment Marketing: @jasonthome
Social Media Manager: @madeleinesallen
NA Director of Digital Marketing: @carlyscurf
NA Director of Brand Marketing: @suevgrelonipierri
Brand Manager: @crisllerena
Offline
@thedeneditorial
Editor: @tcmesta
Assistant Editor: @_quinnelse
Sr. Executive Producer: @jamersiless
Sr. Producer: @kortlafan
Color
@company_3
Colorist: @josephbicknell
Color Producer: Casey Koster
Music
@fielddaysound.tv
Sound Design and mix: @nathuiz, @noah.woodburn, @magooch
Executive Producer: @kovercash
Executive Producer: @leslieecarthy